A good logo is defined by:
- Printable on t-shirts, business cards, newsletters, etc.
- Able to stand on its own
- Easy to scale
- May be changed over time
Factors such as uniqueness, adaptability, aspect ratio, scalability, and a logo’s ability to work without color are all things to consider when designing a logo for your company.
The Purpose of a Logo
Your logo is often the first impression people will have of your company. Whether it’s on the sign outside your business, on a business card, or on your website, it’s the calling card that represents who you are as a business. It’s most likely what a customer will remember after they’ve left.
A great logo can be printed on business cards, brochures, newsletters, letterhead, T-shirts, umbrellas, or personalized pens and never lose its message to customers.
A good logo conveys some kind of metaphor as a printed design and effectively communicates the intended message or image. This requires an eye for images, color, text, style, and geometric proportion. A logo that is representative of a company, organization, event, or campaign will best deliver the desired message.
The Simplicity of a Logo
Powerful doesn’t have to mean complicated. The best logo designs are all very simple, which makes them the most recognizable. Yet a simple design isn’t always the easiest to achieve.
Speaking of printing a logo, let’s discuss aspect ratio. Aspect ratio is the space required to reproduce your logo. It is also called the footprint, and it’s something that is easily overlooked when first designing a logo.
Horizontal aspect ratios are great for web banners, while circle logos are very strong visually. These are just a couple of factors to consider while designing your own logo.
If you’re not all artistic, consider hiring an artist or graphic designer to help you with your vision. Graphic artists have many resources to simplify art, enhance images, and rescale designs. This process was once done by hand-drafting designs that were later reproduced on art paper. Today, logos are generated by computer software that electronically accesses shapes, artwork, and colors.
It is crucial that the printed final version reproduce an equal quality logo image, regardless of size. This makes the logo reproducible while maintaining its integrity.